Your customers don't have time to read through pages of product research and promotional materials. They have businesses to run! That's why video is such an important tool for B2B marketers.
Video engages your potential clients much better than standard text. For example, using video in your email marketing can result in a 300% boost in click-through rates. And, landing page videos can increase conversions by 130%.
Video content is more trustworthy and easier to access than text. And it's not just for social media pages and YouTube ads. A great B2B video hooks the viewer and leaves a lasting impression. Text-based content can't do that.