One of the best ways to help your business grow and reach more customers is to use PPC advertising (pay-per-click). This technique allows you to get your ad in front of your target, and you only pay if they actually click on the ad.
Of course, your goal with PPC advertising is to get the clicker to convert and buy your product or complete another desired action. The conversion rate of these ads depends on your industry, but the average often falls between 3% and 5%. If you're within this range, or better, your conversion rate is likely good.
However, why stop at good when you could be great? With that in mind, this article is going to go over some tips to help you increase your PPC conversion rate.
No matter how much you do research, and plan out your SEO, you will mistakes at some point. It happens, so you need to have a plan in place to recover quickly. Here's how to fix any mistakes you make, and bounce back as quickly as possible.
The Mistakes You Can Make With SEO
There are several ways you can make mistakes when you use SEO on your site. These range from unintentional issues to less than savory tactics.
For example, you may just have got over enthusiastic with your tactics, or done things that aren't well regarded by Google because you didn't know about their policies. You may also have used spammy tactics to improve your SEO, and that's backfired on you.
There are two ways you will find out you've got a problem. The first way you'll see a problem is when you see a huge drop in your website traffic. That's a sure fire sign that something has happened with your SEO. You may also get a message within Google Search Console, telling you to fix it.
Digital marketing has truly changed the landscape of the advertising industry in this era. Various terms come under the umbrella of digital marketing, such as SEO services, social media and content marketing, email marketing, PPC advertisements, or affiliate marketing.
Regardless of what business or industry you're in, digital marketing can help you expand the clientele, increase your sales and create a brand image. However, that only happens if you strategize the marketing plan efficiently, which isn't limited to simply running an ad on Instagram or Facebook and expecting your sales to grow overnight; there are a lot of technicalities that you must consider.
Sometimes it's not the speed that matters but rather the direction. After all, it doesn't matter how fast you're going if you're moving in the wrong direction. People new to the marketing world often think that producing more and more content is a solid marketing strategy, living by the rule 'the more, the merrier.' But a professional writing service will tell you otherwise because, in content marketing, more content does not necessarily mean better results. You need to work smarter, and for that, you need a strategy.
Having a great strategy is more effective than producing great content because if your content doesn't reach your audience or doesn't produce the intended effect, that content is essentially useless. Even the best of strategies fall victim to avoidable mistakes.. If that happens, you're back to square one - with a lot of content but of no use.
In this article, we will discuss some of the biggest mistakes that could end up killing your strategy. These mistakes can be in the content that you're generating or in the strategy itself. Read on so you can be sure to avoid them.