Businesses and digital marketers everywhere agree that having a general SEO strategy is important. It helps you derive the maximum value from your company's online presence. It improves your visibility, boosts your search result rankings, and helps a wider audience discover your brand.
Here's the thing, though: general SEO just isn't enough for a company to perform well in today's rapidly evolving business environment. The necessity of a strong general SEO strategy hasn't decreased--but it needs to be accompanied by an equally strong strategy for local SEO
Modern digital marketing isn't only about reaching the biggest number of customers or generating the most traffic. It's also about giving your customers a better customer experience than what your competitors have to offer. Tailoring the experience you provide to your customer's requirements is what will help you grow--and local SEO is a big part of that.