Small businesses have always had a good chance of going viral and attracting a larger audience on TikTok. With over a billion active monthly users worldwide, businesses who use this platform gain access to its massive and highly engaged audience. Shopify's new partnership with TikTok offers the over 1 million merchants on the platform with even more ways to be discovered by users and convert sales through TikTok Shopping.
Search engine optimization is beneficial for generating new information and sales, but not always cheaply. Sure, you can hire someone for $5 to $20 to create spam ideas or create a forum for your site, but that's not cheap SEO; the predominance of numerical values is suicide. Search engines always choose higher quality than quantity, so avoid the most disastrous things.
On the other hand, hiring an experienced SEO professional can significantly impact your company's finances. And what do a company and a website owner do?
Many companies are reluctant to invest in SEO because they think it will be too expensive. They may also avoid cheap SEO installations as a disaster for fear of being expensive.
These beliefs may have stemmed from the shocking stories they have heard of SEO companies taking advantage of people's SEO knowledge and paying ever-higher or low prices.
Ranking in the top 10 search results is a dream goal of many businesses on the web. The fact is, it is accessible for anyone ready to put enough effort into their website development. Though, it is crucial to find the right direction and adhere to it consistently.
Here, you will find the 5 aspects of website promotion you should not ignore to keep on your toes with reaching top ranking on Google.
1. Learn How Google Ranks Websites
To earn the top rankings on Google, you need to play by its rules. And these rules are quite determined: these are Google guidelines for content creation and optimization. Additionally, you may want to keep up with algorithm updates that happen quite often and are decisive when it comes to estimating your website.
Implementing Google's guidelines is important if you want to improve your positions, but it is even more crucial when it comes to penalties. Violating search engine rules can lead to dramatic effects in the form of punishments, right up to a website ban. So, do not underestimate this step and always make following the guidelines your top priority.