The Creativeness and Effectiveness of Rich Media Advertising

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Rich media ads are among the most popular ad forms currently used to generate higher revenues and improve customer interaction. Their effectiveness can be widely seen in the fact that over 12.19 billion dollars have been spent on rich media advertising in recent years. Statistics from eMarketer have also shown how, when combined with HTML5 ads, rich media advertising increases CTR by over 267%.

You're probably wondering what rich media is and how you can bring it on board to improve your marketing efforts. Well, you're at the right place! Today, we will cover everything you need to know about rich media ads and how they improve the creativity and effectiveness of your digital marketing strategies.

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by Steve Hall    Jul-27-21    
Topic: Online



Top 5 Customer Experience Marketing Strategies to Boost Customer Loyalty

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Are you struggling to improve customer loyalty?

If so then this article is going to discuss five strategies to increase customer loyalty and retention.

So without further ado, let's dive in.

Customer loyalty is more important for any kind and size of business. Loyal customers are more likely to recommend your business to other customers.

Besides, loyal customers spend up to 67% more than new ones. Plus gaining new customers is 10X more costly than retaining the existing ones.

If you're looking for ways to increase customer loyalty, then we're going to teach you some practical strategies that will help you achieve that.

But before that, let's understand a few things first.


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by Steve Hall    Jul-27-21    
Topic: Brands



How Gaming Became a Very Profitable Niche

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Gaming has managed to weave its way into just about every area of pop culture. It is profitable as you will find it in TV, music, sports, and more. The gaming industry currently brings in over $200 billion as revenue. There are more than 2.4 billion gamers worldwide.

Unlike in the past when gaming was associated with bored teenage boys and idle adults, it is now for everyone. Women now make up the most significant demographic for playing video games. Even when you don't enjoy a game in real life, you can love it in a video game.

From the perspective of advertisers, the gaming niche is profitable. It is appropriate even for brands that aren't directly connected to the gaming industry. After all, gaming has become one of the glues that hold pop culture together. Here are a few reasons why the gaming niche has become very profitable.

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by Steve Hall    Jul-14-21    
Topic: Games



Things You Need to Consider to Hire the Right SEO Agency

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As a business owner, if you want to keep your business running and reach an extended market, you need a website. It is the need of the hour. A website can help your business grow in many ways. However, it is incomplete without SEO.

SEO stands for search engine optimization. It is a process of increasing the quality and quantity of web traffic to a website by utilizing a set of tactical practices. It is crucial for ranking a website on the top of the search engine result page (SERP).

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by Steve Hall    Jul-14-21    
Topic: Online



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