7 of the Most Common Risks to Be Aware of as a Business Owner in Texas


With 2.8 million small businesses employing 4.7 million people, Texas has the second-largest gross domestic product, valued at $1.77 trillion annually. These businesses account for over 97% of companies and employ about 50% of the state's workforce. All this indicates that the Lone Star is a great place to start a new business but it also means that you will face fierce competition and a number of other challenges.

Running a business takes work and comes with a number of risks that might stand in the way of achieving your goals. While some of these risks will be unique to your business, others are more universal and easily foreseeable. The good news is, there are certain steps you can take in order to manage and mitigate these risks. For instance, purchasing commercial insurance in Texas can help business owners protect themselves, their staff, and their livelihoods.

If you want to know more about it, here are the 7 most common risks that every new business owner in Texas should keep in mind.

more »

by Steve Hall    Apr-21-21    
Topic: Research

Creating and Maintaining a Social Media Branding Strategy


Social media is one of the most potent weapons in a marketer's arsenal when building brand awareness to stand out from the crowd.

If you can do social media branding right, you can connect to your target audience and remain relevant to them even if they aren't planning a purchase.

Nowadays, social media marketing should be an integral part of any successful business's marketing efforts. It involves reaching out to your prospects on social media platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.

To be successful in your social media branding campaign, you'll need to consistently utilize the correct methods of engaging your target audience to boost brand awareness.

more »

by Steve Hall    Apr-21-21    
Topic: Social

Defining and Aligning Your Marketing Partnerships With Your Company's Values


Creating effective marketing partnerships with other companies or organizations is a great way to benefit both you and the partner, serving both businesses or brands in an equal fashion and allowing you to work together to meet specific goals. You can combine intelligence, campaigns, advertisements, and other ideas to achieve profitability.

We are all aware of the idea that "two heads are better than one." The problem that arises here is - how do you obtain a partnership that won't fail?

This can become a potential problem when you do not strategically partner with a company or person that sees your same vision, and therefore, it doesn't hold true to the same mission or values that your company does.

more »

by Steve Hall    Apr-21-21    
Topic: Brands

Why Customer Experience Analytics is the Future of your Brand's Success


Your brand has more valuable resources in research and implementation today than probably ever before. But even with all of this free information at your fingertips, businesses can struggle with the idea of trying to determine the future for consumer demands when it comes to marketing properly.

Data analytics have been able to bring us one step closer to doing so. Your marketing can accomplish this strong bond with your customers at a high level will result in customer retention and loyalty.

But how to stay relevant with these digital trends:

  • How do you still advertise to customers and identify their needs?
  • How can you continue to spot market trends in their behaviors to find the unified view and execute a new launch/campaign for a product or service?
  • How can you offer an exceptional and customized experience online?

There are many things that Customer Experience Analytics can tell companies that will help them provide marketing, advertising, and service teams with more insight into their behaviors.

Here are some reasons you need to consider Customer Experience Analytics as an essential tool to market for your brand's success.

more »

by Steve Hall    Apr- 8-21    
Topic: Tools

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.