No marketing strategy can be complete if you don't add a social media plan to it. We could even claim that social networks have become the most influential marketing mechanism of the 21st century thanks to their potential to raise awareness and drive user engagement.
According to Statista, the likes of Facebook and Instagram attract more than two billion users every day. It's a stunning figure that clearly proves the necessity to invest in social media marketing. Modern organizations know this very well, which is why over 50 million small businesses are active on Facebook alone.
The only question is how to make the most of social networks and use it for brand promotion. Our job is to help you with that, so keep reading to see the seven fundamental social media marketing tips.
Stock video is generic video footage held by massive online libraries. In a world where videos are quickly becoming the most sought after type of content online, marketing firms are using stock video to boost engagement and increase their video presence for pennies on the dollar.
If you're not using stock video in your marketing campaigns, here are five reasons why that has to change.
Video content is the new standard
Whether you like it or not, consumers want video content much more than they want to read your landing pages or blog. 90% of consumers say video content helps them make buying decisions, and internet traffic is expected to be 82% video-based within a year.
The bottom line? Your customers want more video content.
Using stock footage allows you to make more videos for less money. An increased video presence will help keep your brand front of mind for existing customers and will entice potential customers to watch and follow. If you aren't producing up-to-date video content, new customers will likely choose a competitor that is....
No matter how big or profitable your company may be, there is no way to keep it competitive in the long run without content marketing. That's just the way things work these days - you need to publish a lot of quality content to raise awareness, build trust, generate leads, and drive conversions.
Content marketing is a huge privilege of the modern business because it helps you to approach highly targeted audiences around the clock - a feature traditional marketers could only dream of just a decade or two ago. A wide range of studies prove the potential of this marketing tactic:
Google uses a combination of algorithms and various ranking signals to position the webpages in the SERP. Unlike the initial years, Google now makes thousands of changes every year to the algorithms. The latest major algorithm update was BERT, which was implemented in the last week of October. The reports say that it has affected 10% of all search queries. It's the biggest update since Google released RankBrain.
TikTok is a great tool that synchronizes with the younger audiences and has racked up millions of downloads globally. Big brands are effectively using TikTok for its brand awareness rather than generating traffic or leads and Marketers promote their brands on different channels to attract required and relevant customers. Brands need to be creative and innovative to truly gain attention from the audience.
TikTok helps brands to engage the younger audiences by showing the lighter sides of the brands through funny videos, challenges and other major strategies. Start branding and promotion through TikTok as an effective medium, get maximum reach at least investment.