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5 Big Brand Social Media Experts Share Their Secrets


To help you craft powerful social marketing campaigns that drive awesome results, we brought together a team of five leading brand strategists to answer five pressing social questions.

  • What are the factors your company considers before launching a social campaign?
  • How has social integration evolved within your organization?
  • How do you think social will influence your campaigns in the future?
  • Why is it important to involve your audience with your company?
  • What advice would you share with someone who is developing a social campaign?
Download the Mass Relevance report now to learn how brands like TaylorMade, Finish Line and Lexus think about social.

by Steve Hall    Nov-26-13    
Topic: Research, Social

Twerking Turkeys Celebrate Thanksgiving


This is just silly enough and timely enough to get a good run at going viral. Dallas-based ad agency Firehouse is out with a video entitled Happy Twerky Day that, as the name indicates, involves turkeys and twerking. And it's a bit infectious.

Maybe it's just us but the video's choreography and music are mildly reminiscent of the Harlem Shake meme from earlier this year. Which, is to say, not a bad thing. We love Harlem Shake.

The video is set to the tune "DJ Turn It Up" by Yellow Claw.

more »

by Steve Hall    Nov-26-13    
Topic: Video, Viral

Third Cannes Chimera Receives 900 Entries From 79 Contries


The third Cannes Chimera global communications challenge, answering to the competitive creative brief "Help Lead the Fight Against Extreme Poverty," has received a total of 900 entries from 79 different countries, more than half of which are from advertising and brand communication agencies.

The brief, set by Cannes Lions and the Bill & Melinda Gates Foundation, was launched during the 60th Cannes Lions International Festival of Creativity in June this year, with a bid for new communication concepts that will incite the public to support an emerging international agenda to ensure that poverty is virtually eliminated by 2030.

more »

by Steve Hall    Nov-26-13    
Topic: Cause, Industry Events

Homeless Shelter Raises Money by Offering Naming Rights to Everything in the Building


In the spirit of Thanksgiving and the holidays, McKinney has launched Names for Change, a new campaign for Urban Ministries of Durham that asks and important question; if brands are willing to pay millions of dollars for the naming rights to a sports stadium, what can a shelter in Durham raise when it sells naming rights to all of the items in the building?

Visitors to namesforchange.org can claim the naming rights to an item and customize a certificate in their own name or in honor of someone else. From toilets to teddy bears to tomato sauce, it's all to help more people get from homelessness into homes of their own.

by Steve Hall    Nov-26-13    
Topic: Cause

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This Mobile Marketing Strategy Guide Will Energize Your Mobile Marketing Efforts


Following the release of his second book "Performance Marketing for Professionals," and pre-empting the release of his upcoming content marketing book with Bruce Clay, digital marketer Murray Newlands has released "Mobile Marketing Strategy Guide"

The guide has five chapters, ranging in topics from an introduction to mobile marketing, to building, running, tracking, and optimizing mobile campaigns. While the guide is written in large part by Newlands himself, it also contains a handful of guest-authored sections containing expert insights and tips from a handful of successful mobile marketers and app developers.

According to Newlands, his "Mobile Marketing Strategy Guide" is meant to serve as an introduction to the industry for those who are looking to expand their repertoire and enter the mobile space in the year to come.

more »

by Steve Hall    Nov-25-13    
Topic: Mobile/Wireless

Top 10 Social Media Truths For 2014


For those of us in digital marketing and advertising, we stay on top of social media trends to keep our brand current, but what are the fundamental truths that guide our social media approach? This white paper from Prestige Marketing explores the truths that stay constant through passing and lasting trends. Besides practical insight on how social media serves business development and online marketing, read on for:

  • Essentials and rules all businesses should follow in social media
  • Review of social media trends for 2013
  • Forecast social media trends for 2014
Download this whirepaper now and gain valuable knowledge on the fundamentals of social media and ensure your brand is ready to hit 2014 with both feet on the ground.

by Steve Hall    Nov-25-13    
Topic: Research

Ice Cream Brand Lubricates Bar Scene Hook Ups


It's a forgone conclusion a nightclub is one of the more unlikely places to meet the love of your life. One night stands? Sure. Life long relationships? Less likely. But that sure doesn't stop everyone from trying. But wouldn't it be nice if there were something to help break the ice and start things off a bit smoother than the proverbial, "Can I buy you a drink?" or "What's your number?"

more »

by Steve Hall    Nov-25-13    
Topic: Guerilla

Mindshare Partners With Shazam to Help Brands Measure and Leverage Audio Assets


Mindshare Worldwide has partnered with Shzam to launch AUDIO+, a program to help leading brands audit, map and capitalize on the sound-based elements of their advertising campaigns. The two companies will work together with Mindshare clients to facilitate consumer interactions via second screen mobile devices using the Shazam App.

Currently, text, video and image assets are all easily monitored and distributed as part of a brand's paid, owned and earned media strategy, but audio assets have for the most part gone un-monitored.

AUDIO+ aims to address this by auditing, mapping and then helping brands use their audio assets to provide insights to clients into the ROI on sound-based assets. All of the client's advertising campaigns with audio can be Shazam-enabled, presenting different mobile experiences to consumers depending on the type of media or placement.

by Steve Hall    Nov-25-13    
Topic: Research

Belgium Supports Winter Olympics Athletes With Eerie Dirt Snowboarding Video


Belgium has never hosted the Winter Olympics. Why? The answer is simple. The country has no mountains. Well that hasn't stopped the country from producing a World Champion snowboarder. And to celebrate that fact, BBDO Belgium created a TV spot with a group of snowboarders led by Seppe Smits, boarding across the flat landscape of Belgium.

It's a great way to ruin your snowboard -- they're snowboarding on dirt -- but it's an inspiring message set to the tune of Jacques Brel's Le Plat Pays (The Flat Land), a popular song in Belgium.

more »

by Steve Hall    Nov-25-13    
Topic: Video

Creepy Bar Scene Hook Up Explains Big Data Perfectly


If you ever need to explain big data to someone and demonstrate how powerful it can be in advancing a cause, be sure to point them to this Girls Are Assholes video in which a guy, seemingly with access to some kind of big data warehouse, has all the data he needs to pick up a girl in less than 30 seconds.

Really. Forget all the business buzzwords and mumbo jumbo. This creepy dude has it down to a science. If only consumers were as pliable and compliant and the woman in this ad, brands would be getting laid whenever they felt like it.

more »

by Steve Hall    Nov-22-13    
Topic: Spoofs

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