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How to Scale Your Brand's Earned Media


Recent research from Forrester reveals that consumers trust opinions and recommendations from experts 6x more than advertising when deciding what product to buy. But earned media is impossible to control and difficult to scale. Until now. Read this white paper, part of the Adrants Whitepaper Series, from inPowered and Marketing Evolution to understand how major brand marketers are leveraging their earned media, written by trusted category experts, to drive serious lifts in brand favorability, advocacy, and purchase intent and how they achieve ROI 7-14x campaign investment levels.

Download now! Unless, of course, you want to wander aimlessly through your day wondering why you decided not to become your organization's earned media expert.

by Steve Hall    Sep-29-13    

3 Ways to Make Content Marketing Meaningful


Over the last few years, much of the marketing world has turned to content marketing: the idea that the best way to engage with audiences and raise your visibility is to share robust, usually educational content for free. This content takes many forms - blogs, videos, podcasts, books (and particularly ebooks, given their ease of distribution), material on social media, and more. Basically, anywhere and any way that folks learn.

Recent studies have, time and time again, shown the the same thing: content marketing works. It works in large part because there's a hunger for substance in marketing - for folks to talk to one another, teaching and sharing knowledge, rather than talking past one another with fluffy pitches. But as the research has shown, it's not just a feel-good strategy, but a serious driver of growth. So how do you go about implementing it for your own organization?

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by Steve Hall    Sep-26-13    
Topic: Online, Opinion, Publishing, Research

Davis & Gilbert's 'Generator Honey' Unseats JWT's 'Jam With Toast' at Advertising Week's Battle of the Ad Bands


In an upset that is sure to ruffle the feathers of perennial Battle of the Ad Bands winner, JWT's Jam With Toast, Davis & Gilbert -- a law firm, no less -- won last night's Battle of the Ad Bands performing as Generator Honey. The annual event, held during Advertising Week, pits ad bands against one another in a battle of musical supremacy.

For a time, McCann's More Fucking Cowbell (yes, that was the band's name) held the top slot. For the past few years, JWT has held the honor of best ad band. That changed this year when the advertising practice of the Davis & Gilbert law firm put up a band called Generator Honey which, true to the band's name, feature a couple of very talented honeys, one of whom confidently strutted the stage in a delicious mini dress and heels.

We have to say all the bands were great. It was truly awesome to see so much talent on the stage from people who do this on the side. Kudos to all for participating.

See all the pictures of all the bands here.

by Steve Hall    Sep-25-13    
Topic: Industry Events

How Apple's iOS 7 Will Affect Your Branded App Development


The new iOS 7 release presents an opportunity for your branded app to leap frog the competition and steal market share unlike any other iOS update in the operating system's history. Apple will be seeking to feature applications that are designed specifically for iOS 7 and users will want to use applications designed with the new UI/UX rather than the older iOS6 look and feel.

This presents an opportunity for brands to capitalize on these factors by being first to market and gaining market share against the competition. This white paper will provide an overview of the key changes that come with iOS7 upgrade, and how to best take advantage of them with your mobile apps.

Download the whitepaper now and make sure your branded app takes advantage of iOS 7.

by Steve Hall    Sep-25-13    
Topic: Mobile/Wireless, Research

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This Dewers Bukowski Rant Will Cause You to Question Your Life


Harkening and borrowing from Charles Bukowski's works, this Dewers White Label video entitled "Live True" is, despite what a Dangerous Minds commenter dubbed akin to "mixing Bukowski with that kind of fatuous glib pseudo-anthemic indie shite is like reciting Shelley over the Spice Girls," a beautiful piece of emotionally riveting work that will make you seriously question your direction in life.

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by Steve Hall    Sep-25-13    
Topic: Video

There's Almost No Car in This Porsche Ad


Almost harkening the Hill Holiday-created Infiniti launch campaign in which the car was never shown, Fred & Farid Shanghai have created a print campaign for Porsche China that shows juts how difficult it is to keep up with a speeding Porsche. Even for a photographer shooting a print campaign for the brand. Witty

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by Steve Hall    Sep-25-13    
Topic: Campaigns

See the Advertising Week Opening Gala and Loud Live Pictures Here


If you're attending Advertising Week this week in New York...or just want to live it vicariously check out the pictures we took last night at the Opening Gala held at Lincoln Center and the Loud Live concert held at the Best Buy Center. It's clear, the advertising industry know how to have a good time.

From the ability to view the Metropolitan Opera right from the balcony of Lincoln Center to watching Funkmaster Flex do his thing at the Best Buy Center, the first night of the 10th annual Advertising Week was a blast.

Opening Gala pictures are here.

Loud Live pictures are here.

by Steve Hall    Sep-24-13    
Topic: Industry Events

Man Attempts to Sell One Pixel For $1 Million, Hopes For Million Dollar Homepage Fame


This is so not news but neither was Alex Tew's Million Dollar Homepage...until it actually became a million dollar homepage. So, stranger things have happened which is why we're going to tell you about The Guy Who Fucked the Million Dollar Homepage. Yes, you read that right.

A guy named Bernd Zikulnig, a pilot, aims to sell one pixel for $1 million. If you recall, Alex Tew sold one million pixels for $1 each. How Zikulnig thinks he can get one advertiser to spend $1 million on one pixel (which you won't even be able to see) is questionable but, then again, it's not the pixel that has value. It's the publicity that surrounds the stunt.

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by Steve Hall    Sep-24-13    
Topic: Strange

The Pros And Cons of Prankvertising


Prankvertising, an advertising strategy that makes its point by tricking, scaring, or "pranking" an unsuspecting person or audience, seems to be the hot thing in advertising these days. It's riding on a push from marketers who believe that content creation is the best way to get and keep a brand in front of consumers online. They may be right about content creation, but when does a prank go from good advertising to a bad joke?

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by Steve Hall    Sep-24-13    
Topic: Guerilla, Opinion

There Will be No Fun Until the Oville Redenbacher is Popped


A new Orville Redenbacher campaign from Venables Bell & Partners takes the importance of popcorn to new levels. A lot of people simply can't enjoy their entertainment unless they've got a giant tub of popcorn in front of them. Us, on the other hand, realize popcorn -- and, sadly, pretty much every other piece of manufactured food -- is just a collection of chemicals unfit for human consumption.

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by Steve Hall    Sep-23-13    
Topic: Campaigns

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