Bookstore Chain Helps You Sleep With Your Favorite Book Characters

Books? Actual printed books? People still buy those things? Apparently so. Otherwise this ACW Grey-created campaign for Israeli bookstore chain Steimatzky is a total waste of money.

Whether or not it's wasted ad spend remains to be seen but one thing is clear; this is one very creative ad campaign. The work centers on print which carries the headline "The Right Book Will Always Keep You Company." The visuals then convey the headline quite literally by placing characters from well known novels in bed with readers.

Yes, yes, we realize this could kick up quite a different set of scenarios given racier book titles but let's keep things innocent for now.