Hyundai's 'Epic Playdate' Super Bowl Ad is, Indeed, Epic

In this Hyundai Santa Fe Super Bowl ad created by Innocean, the brand has fun with something every parent is familiar with; the playdate. While that may sound a bit mundane, this playdate is like no other. With help from the Flaming Lips, Dad and kids head to a skate park, go four wheeling, fools around with museum exhibits, hang with a motorcycle gang, go to a petting zoo where they get chased by an ostrich and go bowling inside a giant balloon.

Epic, indeed. Every kids dream.

The Flaming Lips created the song, "Sun Blows Up Today," specifically for the commercial. It will be featured as a digital bonus track on the band's newest album, The Terror, slated for release this April. In addition, the song is available starting today for free download to the first 100,000 fans at www.Hyundai.com.

Of the collaboration, Hyundai VP of Marketing Steve Shannon said, "'Sun Blows Up Today' perfectly captures the rebellious, playful spirit of the parents and communicates the celebration of pure family fun. A true musical collaboration in the making, we are thrilled with the end result. The Flaming Lips are masters of reinvention and their unique alternative rock music appeals to our target Santa Fe buyer - young-at-heart parents and families looking for a vehicle to celebrate life's unforgettable moments. The all-new seven-passenger Santa Fe is not just another crossover - its bold design, powerful engine and host of high function features make it the stand out model in its class."