That Fanny Pack Will Not Get You Laid


Now here's an interesting way to sell condoms. Attached to lime green fanny packs which were distributed on bikes left in parks in New York, San Francisco, Los Angeles, Boulder, Austin and San Diego are 2" square hang tag/booklets which read, in part, "This is a complimentary fanny pack. When worn as a fashion accessory by a man, it makes for excellent birth control. No man has ever been seduced while wearing a fanny pack in the history of the fanny pack. In the event you prefer your birth control to involve actual intercourse, may we suggest Sir Richard's Condoms."

The campaign comes from TDA_Boulder.

by Steve Hall    Aug-30-11   Click to Comment   
Topic: Guerilla