Real Food Fight Trumps Digital Food Fight


In highschool, the legendary food fight is always just that, a legend...until it happens and you find yourself in the middle of it, adrenalin rushing, throwing tray fulls of fries, chicken cutlet, American chop suey and soggy salad across the cafeteria at no particular target. After all the trays have been thrown and are on their way to their final, undetermined target, the "sky" above the cafeteria becomes a surreal event mentally captured for all time in Hollywood-style slow motion.

It's as if you were a camera filming The Matrix, slowly capturing every angle and every last detail as the food moved ever so slowly towards its destination. This imagery becomes so vivid, so real, so indelible it never leaves the mind and continues to replay itself at random moments throughout life.

This Dell Taco Go Bold or Go Home online "food fight" is nothing like that. Nothing like it at all. After all, it's digital. It's not even real. Having said that, it does bring back memories and who doesn't love to throw food? Even if it's only a digital representation residing in some random server located in some server farm in the bowels of some undisclosed warehouse.

The online food fight thing is not new. It's been done over and over by practically every fast food marketer. Why? Because, every once in a while, we all wish we were back in high school amidst a massive food fight, gloriously hurling jello, ice cream and spaghetti for no reason other than to get a ten second high without having to resort to drugs.

by Steve Hall    Oct-22-08   Click to Comment   
Topic: Good, Online, Opinion   

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I'm with you. It was slightly reminiscent, but ultimately a yawner.

Posted by: Kiss my black Ads on October 22, 2008 10:10 PM

I like press release

Posted by: Katy on October 23, 2008 2:28 AM

Not only is this a bit lame, it's a rip-off. Here's the original.

Posted by: Michael on October 23, 2008 9:26 AM