Hard Abs Go Soft, Bowflex Powers On

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Earlier today I happened across this testosterone-tacular Bowflex Revolution pop-up.

I can’t believe Bowflex is still around! There are so few women that would actually go for Mr. Oily Abs — but the sight of a perennial Bowflex man turns any guy I’m with into a socially inept troglodyte.

My dad, once a self-proclaimed man of steel, used to watch Bowflex infomercials late at night and go, “When I’m old and retired, you will bring me that machine as a gift.”

And because I was five and had no idea how dangerous a delusion could be, I would assent. He’s still waiting for one.

Picture of Steve Hall

Steve Hall

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