Facebook Ad Announcement Leaves One a Little Wanting
Yesterday Facebook unveiled its online ad plan to New York advertisers hither and yon. Here's the scheme prematurely hearkened as a contender to AdWords: advertisers can make their own branded pages!
For free!
And that's not all.
You can also buy banner ads -- LINKING TO YOUR PROFILE PAGE!
Overwhelming? Something like that. But it would be wrong to say Facebook disappointed its masses. It did toss in an analytics feature, after all, and friends can actually endorse stuff they recently bought, which then appears in news feeds.
That last part might be the most meaningful aspect of the announcement. If there's anything the inception of WOMMA taught us, it's that word of mouth has been a wildly underrated resource that fuels the success of any company. Our industry has been hard-pressed to generate WOM in a way that doesn't alienate buyers -- or worse, ring inauthentic.
So kudos to the Facebook team for thinking outside the box. We'll see how this simple idea affects the online ad mix.
Topic: Announcements, Events, Good, Online, Social, Word of Mouth
Comments
I agree. This is the first ad announcement I've heard in a long time that has gotten my attention in a good way!
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Website http://www.xjx588.com
E-mail xjx_588@tom.com
xjx_588@126.com
Antique collection metropolis
City Shengzhou Zhejiang China
Thanks !
Jianxiong Xu
Antique 1912-1949 Porcelain teapot 528 chinaware 400 invitation sell
world Only pure variety the antique chinaware series big collection has the very big collection value and the development good opportunity!!!
Website http://www.xjx588.com
E-mail xjx_588@tom.com
xjx_588@126.com
Antique collection metropolis
City Shengzhou Zhejiang China
Thanks !
Jianxiong Xu
Antique 1912-1949 Porcelain teapot 528 chinaware 400 invitation sell
world Only pure variety the antique chinaware series big collection has the very big collection value and the development good opportunity!!!
Website http://www.xjx588.com
E-mail xjx_588@tom.com
xjx_588@126.com
Antique collection metropolis
City Shengzhou Zhejiang China
Thanks !
Jianxiong Xu