Reyka Vodka Delivers on Campaign Promise
Back in April, we reviewed a new campaign from Iceland vodka maker Reyka Vodka. It was quirky. It was different. It was really good. And, as we wrote, the campaign was "oddly transfixing in a 'wow, this doesn't look like an alcohol ad' sort of way."
Upon receiving a sample of the product and, of course, drinking it, we are pleased to report the vodka itself is oddly transfixing in a "wow, this doesn't taste like your usual, everyday vodka" sort of way. Simply, it's really great stuff. It has a flavor but, as the ad campaign touted, it's distinctly vodka tasting as opposed to some of the high end vodkas that have been "smoothed" so much, they taste like nothing at all.
If one were to compare it to gin, it would sit squarely next to Hendrick's which is distilled with, of all things, cucumbers that, contrary to what one might think, do not make it taste like a cucumber but simply intensifies the distinct taste gin, as a category, already has. It's our new favorite vodka. Now if we could only find a store around here that sold the stuff.