Ad Council Lays Smack Down on Gen-Y Exhibitionists


Here's a campaign that's too relevant for comfort. Merkley + Partners get cozy with the Ad Council -- which was recently in bed with the US Army for a grammatically icky and unconvincing get-edumakayted campaign -- to inflict fear upon teens for more conservative internet practices.

Part peer pressure, part plain creepiness and all mortification, the spots are entitled Bulletin Board and Everyone Knows Your Name. A typically over-informative PR tells us it's meant to raise awareness about online sexual exploitation but could just as easily be a cautionary wrist-slap over the ever-growing epidemic of Google-happy employers.

Entitled "Think Before You Post," the campaign was recently presented to the Powers that Be in DC, including the Department of Justice (DOJ), the National Center for Missing and Exploited Children (NCMEC), the Advertising Council and U.S. Attorney General Alberto R. Gonzales. We're not sure what they can do about MySpace jailbait, but we're sure they'll talk our damn heads off while grasping for the appropriate straws.

by Angela Natividad    Apr- 2-07   Click to Comment   
Topic: Campaigns, Online, Radio, Social, Television   

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On a similar note, why does everything you write, Angela, seem like a forced teen diatribe straight out of "My So Called Life"?

Or rather, has AdRants become the testing ground for your thesaurus; a place to rehearse your sciolistic charm before taking stage at the local pub?

Posted by: Edward on April 2, 2007 8:25 PM

I love My So Called Life......keep on.

I think its a good message. These kids are out of control...or I am getting old.

Posted by: kate on April 2, 2007 10:34 PM

Sciolistic. Good use of a $10 word. Can't wait to shove it in somewhere.

Posted by: Angela on April 2, 2007 10:43 PM

That's what he said.

Posted by: hah on April 3, 2007 10:16 AM

It's apparent that the blog controversy will not go away. But no matter what, people have a right to speak. Maybe the Ad Council should stop taking donations from the Bush administration.

Posted by: Geoff Livingston on April 3, 2007 10:41 PM