1% for the Planet drives firms to donate one percent of sales to environmental causes. You can imagine how thankless that must be.
But instead of taking on the preachy tone that makes us so resent the tree-huggers, a print campaign catches our attention with leaps of rueful logic we’d probably use around the water cooler.
“If the dolphins are so smart, they should start a small business and save themselves,” banters one.
Another ponders, “Why is it that the vast majority of sycamores cannot grasp even the most basic economic principles?”
And the one at left simply states, “Problem: The California condor is going extinct. Solution: The California condor should have more sex.”
We like this attitude, which throws us off just enough to motivate more reading — something we hardly ever want to do. And hey, after playing along with us, the spots bring one truth into harsh relief: it’s our intelligence and willingness that’s needed to help our endangered chums.
Asked nicely, and with a little spice tossed in, would we then pay to help condors with their libido trouble? Of course. Kudos to TDA Advertising & Design to opening stingy hearts and wallets.
