Newsflash! Creatives to Develop Campaign in 24 Hours!

Once again, a couple of creatives are going to lock themselves in a room and...wait for it...COME UP WITH A BRAND CAMPAIGN IN 24 HOURS! Good God, this is a seriously off the wall, progressive stunt, the likes of which we have never before seen. We simply can't wait for the outcome. The suspense is killing us. KILLING US we say!

Well who's to say this is the stupidest, most overdone idea ever? You never know. Some brand could, as the pair claim, become a household name over night. We aren't holding our breath but it could be fun to watch. If they actually told us how we could do so.