Italy Unhappy With Lesbian-Themed Car Commercial

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A Publicis Milan-created commercial for the Renault Twingo has some Italians up in arms. Some are not happy with the commercial's lesbian-themed content. Defending the ad, Publicis' Daniele Tranchini said, "We wanted to create an advert that was original, enjoyable and at the same time not vulgar, and I believe we have achieved that. What is clever is that you think the advert is going one way but in the end it goes another - it's great, don't you think?"

Why yes we do, Daniele. Yes we do. And we just don't understand why anyone would have their undies in a bunch over such an ad.

by Steve Hall    Dec-20-10   Click to Comment   
Topic: Policy, Racy   



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