When Words Fail Just Invent New Ones

When you've spent hours in a conference room concepting a campaign and you can't come up with a thing or the client has shot down everything you've proposed to them, this is the result. From Shalmor Avnon Amichay comes this print campaign for the Mercedes Benz E-Class Coupe.

And it just might be the right approach for a vehicle that, as Mercedes proponents would have us believe, is in a class of its own. So why not create a new language just to describe it? See the second ad here.

You decided.