FOX Slams CNN and MSNBC With Ratings Asterisk Ad

Now we all know television ratings are complete bullshit but that has never stopped media outlets from hyping them one day and complaining about them the next. So it is without surprise the bitchiness continues to escalate as evidenced by this FOX News trade ad which touts its seven year lead with adults 25-54 while, at the same time, calling CNN and MSNBC pathetic, lame and half-baked.

The full copy in the ad reads, "* This would be where CNN & MSNBC use an asterisk in their ads to point out some half-baked on-time statistic to prove that somebody stumbled across their channels giving them a temporary spike in the ratings, which they would tout as unprecedented, earth-shattering and monumental. It's actually pathetic since we all know if they massage their statistics long enough, they can come up with something to make their lame point. But deep in their little hearts, even they know that FOX News is number one in cable and has beem for years."

Seriously. This from an actual television station. Did the entire television industry just turn into a bunch of five year olds fighting in a sandbox?