Barilla Brings Pasta Fiends on Nostalgic Trip to Italy
Euro RSCG, Chicago has awakened pasta brand Barilla from its seemingly long ad-sleep with a new campaign called "Discover Italy. Discover Barilla."
The microsite (disable your pop-up blocker) fuses Italian culture with regional -- and totally pasta-centric -- recipes. While salivating for pesto you can explore Cinque-Terre and Parma, with more locations to come in '08.
Here's a print from the campaign. Just the look of it makes us hungry, and a little lonely for a warm Italian mother clutching a rolling pin.
It's always scary when an ad imbibes you with fond memories that aren't actually yours.
Comments
A bit slow, but makes me hungry. Not stereotypical as I thought, nice
An ad can't "imbibe you". In fact, nothing can.
I imbibe an elixir of fond memories every Saturday night.
I think you might have been searching for "imbue".
I thought we had the week off?
This is really great information. I really love Barilla products. I hope all goes well.
This is really great information. I really love Barilla products. I hope all goes well.
This is really great information. I really love Barilla products. I hope all goes well.
This is really great information. I really love Barilla products. I hope all goes well.
Huh? What�s so great about this stuff? OK, it beats the standard Chef Boyardee offerings, but it�s hardly worth gushing over. Perhaps someone is being imBribed to hype the work�? A lot of these comments look like they were planted by Barilla employees. Somebody see what Mama Celeste has to say about this.
Somebody messed with my earlier post. Here it is again...
Huh? What�s so great about this stuff? OK, it beats the standard Chef Boyardee offerings, but it�s hardly worth gushing over. Perhaps someone is being imBribed to hype the work�? A lot of these comments look like they were planted by Barilla employees. Somebody see what Mama Celeste has to say about this.
Post a comment