Gamers Melt Giant Ice Block to Win Halo 3

So Halo 3 is out. Everyone's happy. As part of the promotional fun, Pead PR held an event called Halo 3 Ice Block Buster. The promotion placed a one ton block of ice in Queen Elizabeth Square in Aukland which gamers, who were lined up at midnight yesterday to get their hands on the game could squirt water pistols at the block until it melted. Inside the block were 50 numbered tokens which awarded such prizes as Samsung LCD TVs, Xbox 360 consoles and Halo 3 games. It took four hours to get all 50 coupons out of the block. Game on.

Written by Steve Hall    Comments (2)     File: Good, Guerilla     Sep-26-07