BooneOakley Runs For Saucony Account, Literally

Charlotte-based BooneOakley is in the running for the Saucony account. Leaving it at that, though, would be a giant understatement regarding the lengths the agency went to to deliver the RFP to Saucony's Boston office. A team from the agency literally ran for the account - 859 miles to be exact - from Charlotte to Boston and documented the entire trip on a blog with videos.

Sadly, it seems, no one at Saucony is aware of the agency's extreme efforts as no one but a lone intern website coordinator from the marketing department was in the office last Friday to receive the RFP when the running team finally arrived. Contents of the RFP aside, Saucony should hire BooneOakley for the intense dedication and effort it put into running for this account. If it's any indication of the ongoing dedication the agency would give the account, Saucony would be wise to choose BooneOakley.

UPDATE: Saucony responds in comments, "Please know that Saucony TOTALLY appreciated Boone Oakley's mission to "run" their RFP to our Massachusetts' office. We found out about their trek on Tuesday when we were at Outdoor Retailer Show. Between the show and the Falmouth Road Race, our marketing department was a lonely place on Thursday but our website coordinator (not an intern) was able to accept the proposal. Make no mistake about it, we love the passion and dedication put forth by the team from Charlotte."

Fascinating. Not only does Saucony make public the explanation for their absence last week, they also praise, for all to see, BooneOakley for their "passion and dedication." Very nice, Saucony and here's hoping BooneOakley's presentation, should it occur, goes well.

Written by Steve Hall    Comments (8)     File: Agencies, Best, Brands     Aug-13-07