Pretty Soap Makes Dirty Ranters Come Clean
Mortarblog points us to this new online effort by Crispin Porter + Bogusky for Method, a cleaning product purveyor out of SF whose slogan is "People against dirty."
Method's great at pairing some naughty with its anti-dirty manifesto. Crispin captures that spirit nicely with this confession-style come clean confessional, where you relate your sin and receive absolution in the form of Method hand soap.
After reading about our addiction (see at left), a soothing voice with an Indian accent said, "You need to free yourself from your dependence on that dirty substance. Go cold turkey." Once clean, that same voice told us we're as clean as bubbles - "the expensive kind."
The idea may be simple, but oh, what flair. We love ourselves some Crispin. And some Method.
Comments
Hello Angela, watch out, the "come clean" concept is at least 2 years old. It won a Lion in Cannes in 2005:
http://www.adverblog.com/archives/001569.htm
and even Adrants already wrote about it ;-)
http://www.adrants.com/2004/12/crispin-porter-ad-method-used-for-method.php
Sadly the Come Clean site is 2 years old and has own Cannes already
http://www.adverblog.com/archives/001569.htm
Sadly the Come Clean site is 2 years old and has won Cannes already
http://www.adverblog.com/archives/001569.htm
Two year old campaign being posted.
Aww, booooo.
Crispin lost the account to Chiat LA as well.
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