Nike Builds Spanish 'Momentum' with Carnal Drumbeat
We're taken by the infectious pulse of this Spanish Nike ad by Villarosas and production team Agosto. Dubbed Momentum, it showcases an underground battle between famous sports stars, flanked by gypsy drummers.
The audience, which ranges in flavor from urban grit to the polished elite, share a proud-faced intensity that pretty much embodies the emotional Nike ethos.
The press release calls "Momentum" a recognition to "the optimum moment that Spanish sport enjoys." Nice way to put it.
Translation of the closing challenge: "Are you brave enough to be the next?"
Comments
Spanich Nike... mmm...that's curious. Nike is one of the leading sport companies, it is very famous, but I didn't know that it so popular in Spain.
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