Lux Makes Stop Motion and Soap a Somehow Sexy Combination
Portland-Based Bent Image Lab gets innovative and uses a human face to sex up a stop motion character who goes from sweetheart to siren in this 60-second ad for Lux Provocateur soap and agency Santo Argentina (Spanish version here). Executive Producer Ray Di Carlo explains, "It was just a really good way to solve a problem I see in some stop motion puppets --a lack of soul."
Technical breakthroughs aside, the content is a far cry from Wallace and Grommett. After a forest bath with some black Lux soap the id-operative heroine makes the antlers of deer grow in addition to turning up mustaches on her former village brothers. And what in hell is going on with the whip-wielding gnome-looking thing? - Contributed by Angela Natividad
Comments
Now there's something you don't see every day..
Nice ad, but nobody does soap better than Lush.
I like the 30 second version I got in-market last month better. The gnome? She passes a regular garden knome on her way to the forest, so the S&M gnome just shows how the world has evolved since her transformation.
The Squirrel is my favorite part.
Steve
You know damn well the gnome is the South American cousin of "The Poisoned Dwarf" Ever since his wife relegated him to the basement Sir Martin has been cruising the world looking for more agencies to suck up. Now the Falklands ass kicking is long over, he's zeroing in on Argentina. See, there's always a logical reason for everything. You just have to ask.
Cheers/George
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