Carmen Electra Hired by Camera Retailer For Youth And Flash

AdFreak tells us Carmen Elektra, perhaps in a nod to her waning viability as...well...anything, has signed with Ritz Camera to be the retailer's spokesmodel for its family of stores. Though Elektra's youth and hipness are questionable, Ritz wants her to appeal to the young and the hip. In any case, it will certainly be a step up from the Ritz dude who always appears in the Sunday inserts. The campaign will promote the chain's picture development services and its new picture sizes.

Written by Steve Hall    Comments (0)     File: Brands, Campaigns, Celebrity     Aug- 2-06