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Pictures of unshaven women? No thank you. Now, as I sit here unshaven this morning I would shave for the young lady in the picture. It will be interesting what the response to the promotion will be.

simply put, lame.
the whole thing was so transparent. wannabe models with fake hair under their arms holding overtly professional-made signs screaming ridiculous chants. oh, and there were about 13 people watching.
the only reason i went to the site after seeing the "rally" (which was set up right outside my office building) was to find out which agency was behind the strategic insight that their target is made up of a bunch of idiots. the site was obviously based on the same premise as it unsuccesfully tries to extend the charade. accept, here is the clincher. a link is provided at the bottom of the page that calls for "questions." this is obviously set up so "we can give the consumer a chance to ask all sorts of CRAZY questions about this CRAZY organization" and wouldn't you know it... they forgot to mask the email address - noscruffquestions@DIGITAS.com.

simply put, lame.
the whole thing was so transparent. wannabe models with fake hair under their arms holding overtly professional-made signs screaming ridiculous chants. oh, and there were about 13 people watching.
the only reason i went to the site after seeing the "rally" (which was set up right outside my office building) was to find out which agency was behind the strategic insight that their target is made up of a bunch of idiots. the site was obviously based on the same premise as it unsuccesfully tries to extend the charade. accept, here is the clincher. a link is provided at the bottom of the page that calls for "questions." this is obviously set up so "we can give the consumer a chance to ask all sorts of CRAZY questions about this CRAZY organization" and wouldn't you know it... they forgot to mask the email address - noscruffquestions@DIGITAS.com.
no some of you might say, "but, you went to the website right? so the campaign did its job." that's were your wrong, as a result of their short-sighted assumption of me as a 20-something man who is naive enough to fall for lame marketing scheme, i will now sneer at Gillete the next time I'm in Duane Reade and pay the $20 for that other quadruple-vibrating-titanium-razor.

Rolled on the Floor LMO! being an original geocities homesteader this site cracked me up! The viral spread may just kick this campaign into a viral titan class ad. You never know...bravo to digitas for the effort to be snarky.

i'm all for the t&a.. but i have to agree with unfortunate observer.. boo urns... this campaign reeks.

any reason the digitas link goes to "gigitas.com" (which is, incidentally, a dead link)?

Probably the same reason the "Tags" above say "Jelly Monaco". Adrants needs proofreaders. Mr. Unfortunate Observer above needs to take a spelling class as well. He also needs to learn not to press the POST button twice in the midst of whining about marketing. He is clearly struggling with his Tuesday OxyContin withdrawal from his big fancy NY weekend with his clever ad friends.

You tell me what is more annoying Karen N. Someone posting a marketing comment on a site about... oh, i don't know, marketing. Or someone who posts a comment that has nothing to add to the conversation except (used spell check this time) insults and stereotypes.
You don't happen to be the intern at Digitas in charge of tracking all the "blog-buzz" on your new Gillette campaign? Might explain the frustration I hear your voice...

AdRants needing proofreaders?!!?!
I've got only one thing to say to that(Suitable for bumper stickers/framing/shirts/tattoos):

AdRants - Love it or Leave it.

OK, OK, I fucked up big time on this post. Doing surgery on it now:-) Also, the computer I publish on is old and the keys are fucked up so they don't always render what I mean them to. It's time for a new comp. And yes, I'm blaming it on the equipment:-)

and steve, while you're at it, can you remove the first of the double post i made above. i wouldn't want karen n. to yell at me again. thx.

Jelly Monaco? Sounds delicous! I like mine with chunky peanut butter. Did any mainstream media pick up on this?
I doubt the counter on noscruff.org is real... 123 million?!?

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