Comments

This has already been done. It was called "Harold and Kumar Go To White Castle," and it was brilliant.

...10:1 says alex has a starring role.

If the whole damn movie is an ad, will there be previews, and more ads before we get to the feature-length ad? And will we be expected to pay $10 at a theater, or $20 for a "Collector's Edition" DVD, complete with asinine commentary track?

Steve, please save me a seat on your rocket ship.

Your blog post at Adrants linked to an Adfreak blog post that linked to a blog post at Consumerist, who linked to this article in AdAge: http://adage.com/article?article_id=110369

That seems kind of crazy to me.

You know, you can still link to the actual story AND give credit to the blog that tipped you off: you simply type (via Adfreak) or (via Consumerist) at the beginning or end of the post. I know at least one of your readers who would be happier if you did it that way.

Sam, I'm well versed in the ways of "via." usually I link to the original source with something like "AdFreak points to..." but sometimes things get fast and furious around here and I forget to do that. My apologies if I've offended anyone's blogging etiquette sensitivities:-)

The 1999 novel "Syrup" was a cautionary tale on just such an ad-venture. Of course, no one in this industry reads, so the message is going unheeded...

Syrup? can you topline it for us? sounds cool.

ad.guy: go look it up on Amazon. Shows up right on top. Easy.

I was also going to mention 'Syrup'. Max (or Maxx, if you're reading 'Syrup') Barry has some great stuff about the future of marketing (or at least the movie idea was "future" when 'Syrup' was written). I'd also recommend 'Jennifer Government' if you're looking for something else to read.

Does any remember The Wizard: http://en.wikipedia.org/wiki/The_Wizard_%28film%29

It was basically a 90 minute ad for Nintendo; and it was quite successful.

This non-sense will stop if people stop going to these types of movies.

What do you mean not the right eye-candy for 16 year old boys?

Crap. I thought I was apealling in an all-around way.

But I guess you are saying the female 18-34 demo find me hot?

and Alex won't have a role in it as long as I'm around.

Did anyone read the WSJ yesterday (7-10-06) about how Japan is mashing up commercials and tv show content? If you think the US is bad, Japan is far worse. I personally don't think it's inherently bad. What is content anyway? It's a commercial product that requires marketing, just like any other commerical product that appears in commercials before, during and after said content.

Mark

Of course, what was the movie "You've Got Mail" but a giant plug for AOL...

Mark said it best.

AHHHHHHHHHHH! IT'S THE END OF THE WORLD....OF GOOD FILMMAKING, AT LEAST.........AHHHHHHHHHHHHHHHHH

The King just doesn't have the right eye candy qualities to attract all those 16 year old boys that frequent movie theaters.

I think the 3.2 million people that bought the Burger King "Sneak King" Xbox 360 game in it's first three months on market would disagree.

Also, I think you need to look a bit wider on distribution for this movie. A price point of $5.99 on xbox marketplace, the ps3 download thing, Itunes and any other digital distribution channel could make for a highly successful, highly visible ad campaign.

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