'Arousing Technology' Bike Ads Not Arousing to Magazine

If you work in media and you spend your days planning, negotiating, buying and sending out IOs you really don't even care what the agency production department is sending to an individual ad you bought. In fact, one can go years without ever having seen the actual ad they bought space for. But, on the other side- over at the magazine, they see every ad that comes in the door and sometimes they don't like what they see. Now, we're not talking about ads that are just plain crappy. We're talking about the ones that do not arouse good feelings when received. This was the case with a recent campaign created by TDA Advertising for Titus Cycles and sent to Mountain Bike Action magazine.

The magazine rejected three versions of a viagra-themed ad, one of which you can see here. Two racier ads, one that accompanies the "arousing technology" tag with an image of a ruler (click thumbnail above) and one that looks like a Yellow Pages ad in the Escort section have been created and will run in other publications. Some might find these funny in a tongue and cheek sort of way. Others, say Mountain Bike Action magazine, are not amused nor aroused.

Written by Steve Hall    Comments (3)     File: Campaigns, Magazine     Jun-28-06