Giant Eva Longoria Maxim Cover Built in Las Vegas Desert

This one does not appear to be an April Fool's joke as was, supposedly, the giant iPod in Australia. To celebrate its 100th issue with Hot 100 winner Eva Longoria on its cover, Maxim, along with the Las Vegas Convention and Visitors Authority, has constructed a 75 X 110 foot replica of the cover and placed it in the Las Vegas Desert near the Primm Valley Casino Resorts, 35 minutes south of Las Vegas near the Nevada/California state line. The stunt is tied to Maxim's 100th issue celebration at the Wyn Las Vegas Resort and Country Club April 7-9

Written by Steve Hall    Comments (2)     File: Events, Good, Guerilla, Magazine, Outdoor     Apr- 3-06  
Tags: maxim   eva   longoria   desert   google