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'Alzheimer' Commercial Not About Alzheimer's

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Because this spot is labeled "Alzheimer," we figured it had something to do with the dreaded disease. It doesn't but has to do with an equally horrific situation, one that often never is revealed until the end if at all. Watch. The ad was created by Leo Burnett Lisbon.

Written by Steve Hall    Comments (10)     File: Commercials, Good     Apr-11-06  
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Comments

The ad is stunning. and it somehow manages to allow the mother to maintain her dignity. quite upsetting to watch, on every level.

Posted by: B.L. Ochman on April 11, 2006 11:28 AM

Great ad, very shocking!

Posted by: Tom on April 11, 2006 02:07 PM

Tremendously effective. Thanks for sharing.

Posted by: JODSTER on April 11, 2006 02:17 PM

Goosebumps. This is simply stunning. I wish I could say more, but the spot has said it all.

Posted by: Pat Smith on April 11, 2006 02:35 PM

Goosebumps. I wish I could say more, but the spot has said it all.

Posted by: Pat Smith on April 11, 2006 02:35 PM

Absolutely awesome ad. Takes your breath away.

Posted by: John on April 11, 2006 02:49 PM

Yep. Perfect approach.

Posted by: American Copywriter on April 11, 2006 04:41 PM

Brilliant ad. Brilliant.

Posted by: Maria on April 12, 2006 01:40 AM

Full marks to Leo B for a simple, hard-hitting idea, and well done Adrants for highlighting it

Posted by: Savoir Vic on April 12, 2006 03:37 AM

This is an excellent commercial, but unfortunately i discovered it was removed from youtube recently. Does anyone know where else it is hosted so I can show it to a friend?

Thanks.Gene.

Posted by: generz on June 19, 2006 03:00 AM

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