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Ads Say Wake Up And Stop Wasting Your Life

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By making people feel like they waste too much time sleeping by presenting them with long lists of books they've likely never read (but should have) or places they've likely never traveled to (but should have), Leo Burnett Lisbon, for its client Heredia coffee, tags these ads with, "You lose 1/3 of your life sleeping. time to wake up." See the other ad here.

Written by Steve Hall    Comments (3)     File: Good, Newspaper     Mar-16-06  
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Comments

I just love advertising that makes me feel like I haven't accomplished anything. On top of that, how many people are getting enough sleep anyway? I'm much more in need of an ad for a good mattress.

Posted by: David Berkowitz on March 16, 2006 03:28 PM

Sorry, I agree with David. I gave up coffe because I wasn't getting enough sleep. I don't need to be told I'm wasting my life by some coffe company chasing after my money.

Posted by: Recluse on March 17, 2006 07:54 AM

See I'm so tired I can't even spell coffee.

Posted by: Recluse on March 17, 2006 07:55 AM

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