TV Becoming Unnecessary Appliance for Advertising
The NFL has announced it will place all Super Bowl ads airing this weekend on its video on demand NFL Network, on NFL.com and on Sprint phones. Budweiser will optimize its five minutes worth of ads for the iPod and make them downloadable from Budweiser.com. GoDaddy, of course, has been pushing its ads online for years. Pepsi will have BrownandBubbly.com. Burger King will have the Whopperettes. Who needs an actual television anymore?
Written by Steve Hall
Comments (3)
File: Commercials, Mobile/Wireless, Online, Super Bowl 2006, Television, Trends and Culture
Jan-30-06
Comments
Is it just me? Or are consumers more willing to access these ads because of the novelty of seeing them in a new format like a video iPod? Once more content is readily available for iPods, video on demand and phones, I suspect ads will fall back into their usual love/hate role.
What does it say about the state of entertainment programming these days that people are downloading the ADS? Isn't the point to AVOID the ads?
I think people are dl'ing them because they are entertaining ads.
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