Neilsen Jumps Into Product Placement Measurement

The proliferation of television product placement, a gasp of survival for advertisers in light of TiVo, On Demand and trips to the bathroom, will now be measured by ratings giant Neilsen. If Neilsen simply hooked up to all the nation's sewer systems and measured waterflow or the number of times the refrigerator door opened during a specific time period, maybe advertisers could finally get a glimpse of what's really happening during television viewing.